The fruit trade in Latin America is entering an exciting new phase. On October 28–29, 2025, the city of Lima, Peru will host the first-ever Asia Fruit Logistica Meet Up at the Swissotel.
This major event will bring together growers, exporters, importers, and marketers from around the world to discuss how Latin American fruits can reach more markets in Asia and beyond.
This gathering is not only about doing business but also about sharing knowledge, building partnerships, and preparing for the future of fresh produce.
With top speakers, innovative ideas, and global participation, the Peru Meet Up is expected to become a turning point for the region’s fruit industry.
Latin America: A Fruit Powerhouse
In recent years, Latin America has grown into one of the strongest players in the fruit industry. The region has invested heavily in:
- New fruit varieties to satisfy changing consumer preferences.
- Modern logistics that allow faster and fresher delivery.
- Advanced technology for packaging, sorting, and storing.
These investments are paying off as Latin American fruits such as grapes, avocados, and berries continue to dominate global exports.
At the event, leaders like Gabriel Noboa (Agrícola Don Ricardo), Diego Vásquez (Westfalia Fruit), and Hortifrut will share insights on how innovation is pushing growth in these major categories.
What Asian Markets Want
Asia is one of the fastest-growing destinations for fresh produce. Speakers like Juan Juwon Sul of Latida (South Korea) and Riley Wang of Shanghai Supafresh Trading (China) will explain what Asian consumers are demanding today.
Their input will help Latin American exporters adjust their production and marketing strategies to succeed in competitive markets such as China, South Korea, and Japan.
At the same time, experts like Dirk Winelmann of Vanguard and Manuel Tornel of Spain’s Imida-Itum will discuss opportunities in established markets like Europe and the United States, where innovation is needed to maintain steady sales.
Technology and Transport
To meet the demand for fresher, more reliable fruit, technology is at the center of the conversation. The conference will highlight advances in:
- Breeding better fruit varieties.
- Packaging that extends shelf life.
- Sorting and grading systems for consistent quality.
Industry leaders such as Pablo Ramirez (Sun World), Patricio Rebolledo (Paclife), and Nour Abdrabbo (Unitec) will present the latest updates.
Additionally, Arturo Vera from Lima Airport Partners will discuss how improved transport links are helping Latin American exporters reach distant markets faster and with better quality control.
Event Highlights
The Peru Meet Up is designed to balance learning and networking. Attendees can join:
- Round table meetings with buyers from Asia and other regions.
- Business networking lunches for face-to-face conversations.
- Coffee breaks and cocktail receptions to build relaxed connections.
- A Gala Dinner on October 28, included in the visitor pass.
This unique mix ensures that participants leave with both knowledge and valuable business relationships.
Key Details of Peru Meet Up 2025
| Event Name | Asia Fruit Logistica Meet Up – Peru |
|---|---|
| Dates | October 28–29, 2025 |
| Location | Swissotel, Lima, Peru |
| Focus | Latin American fruit trade with Asia, Europe, and the US |
| Key Fruits | Grapes, Avocados, Berries |
| Activities | Conference, Exhibition, Gala Dinner, Networking Sessions |
Sponsorship and Visitor Passes
The event is supported by major sponsors and exhibitors from China, Chile, Peru, Italy, Brazil, Ecuador, Spain, and the US. Companies can still book sponsorship packages to increase brand visibility and secure expo stands.
Trade visitor passes are available and include:
- Entry to the conference and exhibition
- Lunch and coffee breaks
- Access to the networking sessions
- Ticket to the Gala Dinner
The Peru Meet Up 2025 is more than just a trade show. It is a gateway for Latin American fruits to strengthen their position in the global market, especially in Asia, where demand for fresh, high-quality produce is growing rapidly.
With the mix of innovation, networking, and market insights, this event is set to create long-lasting opportunities for farmers, exporters, and buyers.
