Avocado Campaign: Peru has started a major national campaign to promote its avocados across China. The initiative, led by Promperú, aims to strengthen the country’s presence in one of the world’s largest and fastest-growing fruit markets.
With rising global demand for avocados, this campaign is designed to boost sales, awareness, and love for Peruvian avocados among Chinese consumers.
Key Partners and Cities
Avocado Campaign: To make this campaign a success, Promperú has teamed up with top Chinese retailers and delivery platforms such as JD Fresh, Meituan, Freshippo, 7Fresh, and BUT Mart.
These partnerships ensure that Peruvian avocados reach both online and in-store shoppers across major cities, including Beijing, Shanghai, Chengdu, and Dalian.
In Shanghai, the avocado took center stage at More Yogurt stores, where it is used in smoothies. The chain has sold over 100 million cups so far, with 47 million of them being its popular avocado yogurt smoothie.
The campaign, called “Crazy Avocado Month,” attracted more than 60 million views and generated 160,000+ interactions on China’s RedNote social platform.
Campaign Success in Numbers
The avocado campaign has quickly gained traction, both in stores and online. Its creative marketing, influencer tie-ups, and social media buzz have helped spread the message far and wide.
Key Results of Peru’s Avocado Campaign in China
| Category | Results |
|---|---|
| Cities covered | 7 major Chinese cities |
| Total visitors | 141,000+ across all locations |
| Social media views | Over 6 million hashtag views |
| “Crazy Avocado Month” campaign views | 60 million+ |
| Interactions on RedNote | More than 160,000 |
| Market impact | 50% rise in avocado market price |
| Online reviews | 1,200+ positive consumer reviews |
This strong response proves that Chinese consumers are developing a growing taste for Peruvian avocados.
Export Growth and Economic Impact
Avocado Campaign: According to recent trade data, Peruvian avocado exports to China reached $54 million by June 2025, up from $50 million at the end of 2024. This represents significant growth within just six months.
Experts project that these exports will continue to increase by nearly 30% every year if the campaign momentum continues.
Peru is currently the second-largest avocado producer in the world and the leading supplier to China, with a 78% market share amounting to 38,000 tonnes of exports. This not only strengthens Peru’s economy but also provides stable income for thousands of farmers involved in avocado cultivation.
Why the Campaign Matters
This campaign shows how smart marketing can connect two countries through food. For Peru, it’s about expanding its global agricultural presence and supporting local farmers. For China, it means more access to fresh, high-quality, and healthy avocados from a trusted source.
It also highlights how trade and cultural exchange are blending through modern e-commerce and social media. By promoting avocados as a trendy, nutritious ingredient, Promperú has successfully made them part of the daily diet for many Chinese consumers.
Peru’s avocado campaign in China is more than just a marketing effort—it’s a story of global partnership and agricultural success. With record-breaking sales, massive online reach, and steady export growth, this initiative proves that Peru’s avocados are winning hearts across Asia.
The campaign is a clear example of how strategic branding and collaboration can turn a simple fruit into an international success story that benefits farmers, consumers, and economies alike.
